Pop-up promotions experienced a remarkable climb in the late 1990s and early 2000s, initially offering a seemingly straightforward way for marketers to reach a wide audience. Driven by their noticeable visibility, these intrusive boxes became ubiquitous across the online world, generating substan

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Banner ads persist to be a prevalent aspect of the digital advertising landscape. These visual advertisements, typically displayed at the bottom of web pages, aim to attract user attention and highlight products or services. While their simplicity can be often perceived as such, banner ads emplo